If a child grows up to be kind, healthy, responsible, self-sufficient, and decent—but not wealthy—has the sacrifice failed? Most people would instinctively say no. Yet many families behave as though the answer is yes. Not openly, of course. No parent sits their child down and says, "I didn't raise you to be happy. I raised you to be rich." But expectations have a way of revealing themselves. In comparisons with more successful relatives. In questions about promotions, land, and home ownership. In the disappointment that hangs in the air when a child is doing well enough to survive but not well enough to transform the family's fortunes. And perhaps nowhere is this tension more visible than in Kenya, where sacrifice is often treated as the highest form of love. Parents sacrifice for their children. Older siblings sacrifice for younger siblings. Entire generations sacrifice in the hope that the next one will live better. But what happens when sacrifice quietly becomes an...
12 Everyday Practices That Are Killing Businesses in Kenya (Other Than Tax and Non-Existent Disposable Income)
Never Answering Calls – You set up a business, print posters, open social media pages, and even get a website. But when potential customers call, your phone is either off or ringing endlessly. If you do pick up, it's with a grumpy "Nani?" as if we just disturbed your nap. Customers are not detectives; they will not chase you down. Pick up the phone! Social Media Pages and Websites That Are Never Updated – If your last Instagram post was in 2022 and your website still lists products you no longer sell, then why do you have them? Social media is free advertising. Update your pages, post about your products, and at the very least, put your business hours and correct contact information. Never Getting Back to Potential Customers or Investors – Kenyans love the phrase "Ntakupigia baadaye" (I'll call you later). That later never comes. If a customer asks for a quotation, give it promptly. If an investor shows interest, follow up. Business doesn’t wait for your ...