Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
I am not a HR professional, but sitting in on interviews recently opened my eyes to truths about the Kenyan job market that nobody prepares you for. From experienced candidates struggling to negotiate, to graduates with shiny degrees being ignored, the gap between what we think matters and what actually matters is sobering. Here are 12 rarely spoken lessons I wish every job seeker in Kenya would internalize. 1. Years of Experience Don’t Equal Bargaining Power I watched candidates with over 10 years of work experience accept salaries barely higher than entry-level. In Kenya, longevity in a role does not guarantee leverage. Employers will pay only what the market allows, not what your CV claims. If your skills aren’t directly tied to revenue, cost-saving, or a rare technical expertise, years alone won’t buy you influence. 2. Not All Abroad Experience is Equal We assume that working abroad gives you prestige back home. But I saw returnees from the Middle East who had spent years th...