Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
"It is not only what we do, but also what we do not do, for which we are accountable." — Molière I. The Promise of Profit Everywhere you turn in Kenya today, someone is encouraging you to invest. From financial influencers on TikTok to WhatsApp investment groups to that uncle who now owns three plots in Nanyuki — the message is loud and clear: "Don’t let your money sleep. Put it to work." We are living in the age of the investor. From TikTok to Telegram groups, from SACCO WhatsApp circles to finance podcasts, everyone seems to be an expert on how to grow your money. Bonds. Land. Money market funds. Buy shares. High yield apps. Crypto. Build apartments. Flip land. And it sounds harmless. Who doesn’t want financial freedom, passive income, or generational wealth? But in our race to grow money, a hard question lurks in the shadows: Do we know where our money goes once we invest it? Do we care who or what it hurts on its way back to us as profit? II. A Brief H...