Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
Chris Brown’s song Loyal is catchy, no doubt. But listen closely to the lyrics: “When a rich man wants you, and your man can’t do nothing for you… these hoes ain’t loyal.” The entire weight of betrayal is dumped on the woman. The man who knowingly chases someone else’s partner? He is invisible, blameless, even glorified. This narrative isn’t confined to music — it mirrors society. The Invisible Man, the Visible Woman Think about it: a man pursues a married woman, or a man flirts with someone in a relationship. When the story breaks, the woman is branded “unfaithful,” “cheap,” “disloyal.” Yet the man is rarely dragged into the spotlight. He is excused as “just being a man,” or worse, admired for his boldness. In Kenya , scandals play out the same way. Side chicks become national gossip. Their faces and names are plastered everywhere. But the married men who approached them, funded them, or promised them the world? Their reputations remain intact. The blame is not shared. It is ske...