Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
What do you do when you’re told you’re dying—but you’re still needed? What do you say when the world tells you to ‘fight’ but your body is asking you to rest? In Kenya, death is still taboo. We bury it in jokes, euphemisms, and silence. We don’t prepare for it, even though it’s coming—for all of us. And for those who are sick—especially with terminal or chronic illnesses—it’s even harder to talk about. There’s pressure to "fight," to "be strong," to be a “cancer warrior.” But what if the bravest thing isn't fighting, but making peace? And yet, for a parent with young children, a single mother, a man providing for generations, how do you begin to make peace with death when you know the world may not be kind to those you leave behind? This is the emotional tension we must speak to. What Is Life, Really? The Kenyan Understanding vs. the Deeper Reality In Kenya, life is often defined by activity—movement, breath, work, hustle. That’s why we love the phrase “bor...