Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
In Kenya, inheritance is a mystery novel with missing pages. Parents buy land, build businesses, invest in property, but when you ask about the future, suddenly, it's 'God’s plan.' The same parents who struggle day and night to provide will let their children battle through terrible jobs instead of integrating them into family businesses. Why? The Kenyan Parent’s Mindset: “I Suffered, You Must Suffer Too” If you ask many Kenyan parents why they don’t teach their children about their businesses—whether it’s a successful dairy farm, a well-stocked kiosk, or a thriving matatu business—the answer is often, “Si mimi nilianza na zero, hata wewe utaanza na zero.” Translation? “I started from nothing, so should you.” This suffering Olympics mindset is why many Kenyans graduate straight into struggle while their parents have assets that could cushion them. Farming is for ‘Shamba Boys’ but Not Their Children Take a family that owns acres of farmland and makes a solid income from far...