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If You Had to Pay Cash for Social Media, Would You?

Imagine this: every minute you spend scrolling through Facebook , watching videos on YouTube , or chatting on WhatsApp came with a price tag — a real cash charge deducted from your wallet. Would you still spend hours online? Would you pay KES 666 for just one hour of TikTok videos? Or KES 2,000 for a day of Facebook scrolling? The Hidden Price of "Free" Content Let’s break it down with some numbers. Suppose you earn KES 80,000 a month. You work about 8 hours a day, but after meals and breaks, your effective work time is 6 hours daily, Monday to Friday. That totals roughly 120 working hours per month. Dividing your monthly salary by your work hours gives you an hourly wage of approximately: KES 80,000 ÷ 120 hours = KES 666 per hour. Now, here’s the shocking part: what if you had to pay yourself KES 666 for every hour you spend on social media? Spending just 3 hours a day would earn you almost KES 2,000 daily . Over 20 working days, that’s a staggering KES 4...

The Thief of Focus: How Distraction Is Being Engineered Into Our Lives

You are not as scattered as you think. You are living in a world that is deliberately designed to fracture your focus. From the moment you wake up to the moment you sleep, someone—or something—is trying to steal your attention. It’s not just on your phone. It’s in your workplace, your routines, even your efforts to rest or heal. This is not about personal failure. It’s about engineered distraction —systems built to keep us overstimulated, disconnected, and always wanting more. Let’s take a closer look at how this happens across different aspects of modern life—and what it really costs us. 1. The Internet: Where Attention Becomes Currency We often think of distraction online as a weakness—our fault for clicking too much, scrolling too long. But online spaces are designed to hijack your focus. The Architecture of Distraction Infinite scroll wasn’t invented for convenience—it was created to remove natural stopping points. Auto-play forces your hand before your brain has time...