Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
If you’ve ever been invited to a ‘business opportunity’ meeting at Java by an overly enthusiastic friend promising financial freedom, congratulations! You’ve had a brush with Multi-Level Marketing (MLM), the modern-day version of being sold a dream wrapped in ‘hard work’ and Bible verses. The book Just Wait Till We Are Diamond details the harrowing journey of a child being groomed into MLM life, sacrificing normalcy, relationships, and childhood in pursuit of a rank that’s just one more motivational meeting away. Sounds familiar? It should. Because as Kenyans, we’ve been fed similar illusions of success , not just by MLMs, but by society, motivational speakers, and even our own culture of blind hustle. Let’s unpack this and find real, Kenyan solutions that work. Lesson 1: “Your Success Is in Your Hands” (But Is It, Though?) One of the biggest MLM tactics is making you believe that success is 100% within your control . If you fail, it’s because you didn’t work hard enough —not because ...