One of the easiest things in the world is to mistake an outcome for a story. A beautiful home. A thriving business. A failed marriage. A child in an expensive school. A forty-year-old with no savings. Someone who seems to have it all. Someone who appears to have fallen behind. We see the destination and instinctively begin filling in the journey. Hardworking. Lazy. Disciplined. Irresponsible. Lucky. Entitled. Deserving. Wasteful. Perhaps the most dangerous thing about human beings is not that we judge one another. It is how quickly we become certain that our judgment is correct. Because every life has invisible expenses. Not just financial ones. The kind that never appear on a bank statement or a résumé. Some are chosen. Some are imposed. Some are wise. Some are costly mistakes. Most are a complicated mixture of both. One person reaches middle age with very little savings because they spent years paying school fees for younger siblings. Another because they repeatedly made poor financi...
12 Everyday Practices That Are Killing Businesses in Kenya (Other Than Tax and Non-Existent Disposable Income)
Never Answering Calls – You set up a business, print posters, open social media pages, and even get a website. But when potential customers call, your phone is either off or ringing endlessly. If you do pick up, it's with a grumpy "Nani?" as if we just disturbed your nap. Customers are not detectives; they will not chase you down. Pick up the phone! Social Media Pages and Websites That Are Never Updated – If your last Instagram post was in 2022 and your website still lists products you no longer sell, then why do you have them? Social media is free advertising. Update your pages, post about your products, and at the very least, put your business hours and correct contact information. Never Getting Back to Potential Customers or Investors – Kenyans love the phrase "Ntakupigia baadaye" (I'll call you later). That later never comes. If a customer asks for a quotation, give it promptly. If an investor shows interest, follow up. Business doesn’t wait for your ...