There is a disturbing moment in the novel Blindness by José Saramago when a man suddenly loses his sight while waiting at a traffic light. His blindness spreads quickly through the city. Drivers abandon their cars. Streets fall into chaos. Institutions crumble. Society begins to unravel. But the true horror of the novel is not the epidemic. It is the realization that the blindness did not begin with the disease. The blindness was already there. People could see. They navigated their lives, went to work, obeyed rules, and participated in society. Yet they failed to notice the fragile threads that hold a community together—responsibility, empathy, restraint. When those threads finally snapped, the collapse appeared sudden. In truth, it had been forming quietly for years. Sometimes I think about that when I look at everyday life in Kenya. We are remarkably skilled at diagnosing what is wrong with the country. Conversations are filled with sharp observations about corruption, inequ...
Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...