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Cutting Your Losses: The Sunk Cost Fallacy and the Power of “Hell Yes” Thinking

Imagine you’ve been dating someone for four years. Things haven’t been good for a long time. You’re constantly stressed, arguing, and deep down, you know you’re not happy. But every time you think of leaving, a voice in your head says: “But I’ve already put so much into this relationship…” That, right there, is the sunk cost fallacy . Now imagine if, instead of hanging on, you stopped and asked yourself one simple question: “Would I choose this again today, with a clear mind and a full heart?” If your answer isn’t a resounding "Hell Yes," then maybe — just maybe — it’s time to let go. What is the Sunk Cost Fallacy? The sunk cost fallacy is when we continue to invest in something — time, money, energy, even emotion — not because it still makes sense , but because we’ve already invested so much. It shows up in our lives like this: “I can’t quit this degree now — I’m already in third year.” “We’ve already spent so much on this business; let’s keep pushing.” “I...

Poverty Is Not Permission

“Poverty is not a vice. But what you do with it might be.” — Unknown There’s a dangerous, quietly accepted narrative that’s taken root in many parts of Kenya: if you’re poor, you’re exempt from responsibility. That being poor gives you moral immunity. That the system is so broken, so rigged, that all standards of decency and dignity are no longer required of you. We see it in small things and large things. The loudness in matatus that bleeds into chaos. The trash thrown carelessly into rivers or roadsides. The apartment blocks painted once—and never again. The total absence of civic responsibility in many public spaces. But here’s the hard truth: poverty is not a license to live poorly. Where We Confuse Things There’s a difference between being wealthy , rich , and living well . Being wealthy is about generational access, systems, security. Being rich is about accumulation—money, assets, disposable income. Living well is about intentionality. Cleanliness, order, kindn...