Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
This isn’t just a story about fake job offers in Qatar or Thailand. Or about that woman who just got arrested after conning people with promises of work abroad. It’s bigger. This is about us. The Kenyan public. The crowd that claps when a scammer makes it. The society that praises the hustle—no matter how dirty it is—because we all want to believe that wealth is within reach, if only we try hard enough. Or cheat cleverly enough. You’ve seen the headlines: “Suspected fraudster flaunted luxury lifestyle on TikTok” “Victims paid up to KES 500,000 each in fake visa fees” “Exposed: Scam kingpin now turned motivational speaker” And what’s wild? People still follow them. People still clap. Because we love a redemption story. Even if the “redemption” is just rebranding the scam. What It Takes to Be a Scammer in Kenya To scam in Kenya, you need three things: A deep understanding of desperation. A smooth tongue. And a society that rewards shortcuts. Scammers don’t create ho...