Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
Saturday is not just a day; it’s an institution, a sacred ritual, a non-negotiable asset in the life of every Kenyan. It’s the one day you get to reclaim your time, your peace, your sanity, and most importantly, your future. Yet, some of you are out here trading it away like sugarcane in a traffic jam. Let’s break it down, activity by activity, and show you why sacrificing this day is a robbery—committed by either your employer or by your own bad decisions. 1. Weddings: Where Futures Are Built (Or Broken) Saturday is for weddings, and in Kenya, a wedding is not just a wedding—it’s a financial networking seminar in disguise. You’re not just eating pilau and pretending to like the bride’s gown; you’re rubbing shoulders with people who might hire you, invest in your side hustle, or introduce you to a golden opportunity. Moral of the story: That salary your employer gives you? A single handshake at a wedding could bring you a contract that triples it. But you’re here working on a Saturday...