Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
This weekend, I watched a short lesson on learned helplessness , and it struck me how deeply it mirrors our daily lives as Kenyans — not just in politics or big systems, but in the small, ordinary spaces we occupy every day. The lecturer began with a simple exercise. Each student received a paper with scrambled letters and was told to form real words. She insisted everyone had the same set. What we didn’t know was that the first two “words” weren’t the same. One group got easy, solvable words like DOG and CAT , while the other got letter combinations that could never make sense — XQZ , PLT . As you’d expect, the first group solved theirs quickly. The second group struggled, then gave up. When the final round came, everyone had the same easy word. But by then, the second group didn’t even try. They’d already learned that effort was pointless. That is learned helplessness — when we’ve been stuck for so long that even when freedom appears, we don’t believe in it. What Is Learned He...