Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
Today I went thrift shopping. Anyone who thrifts knows the small, private ritual of it: racks too full, mirrors too honest, time moving differently. As I tried on different outfits, something familiar struck me — not for the first time, but with unusual clarity. How important it is to know what you like. And, equally, how important it is to know what does not work for you. There are colours I reach for instinctively, silhouettes I trust. There are fabrics I already know will irritate me, cuts that have betrayed me before. Knowing these things saves time. It spares frustration. It narrows the field in a place designed to overwhelm. And yet. Every so often, something unexpected catches my eye. Something I would never normally pick. Different colour. Different shape. Slightly uncomfortable, conceptually. I try it on anyway — not because I expect it to work, but because curiosity feels safer than certainty in that moment. Sometimes it’s awful. Sometimes it’s quietly perfect. That sm...