Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
“Alinitoa kwa shimo.” “Without her, I’d still be unemployed.” “He gave me a chance when no one else would.” These are the silent contracts many Kenyan employees sign — not with ink, but with emotion. Loyalty. Guilt. A debt of gratitude that never expires. It starts innocently. You join a small business or NGO. Maybe the pay is modest, but the opportunity feels heaven-sent. The founder seems visionary, kind even. They say, “We’re like family here.” And you believe them. You stay late. You sacrifice weekends. You take on roles that aren’t yours — because how can you not help? After all, they gave you a chance . You want to be part of the story. The vision. The mission. So you give your time. Your peace. Your boundaries. But slowly, something shifts. You notice raises are rare. Promotions are vague. Financial discussions are avoided or deflected. You realize that while you’ve tied your loyalty to the person who “gave you a chance,” they’ve tied their loyalty to the profit ma...