Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
There comes a time in many Kenyan homes when love quietly morphs into duty. The birthday calls stop. The small affirmations of care fade. Support becomes transactional, and affection is reserved for funerals and emergencies. We know our people are “there for us,” but we can’t feel them anymore. “Love is not the meal prepared, it’s the warmth with which it’s served.” In many Kenyan homes, love is measured in chapatis made, fees paid, and water fetched from the borehole. It’s graded in sacrifices, sleepless nights, and school trips funded just in time. From the outside, these are clear signs of care — but are they love? Maybe. But maybe they are duty dressed in love’s clothing. From rural homesteads in Kakamega to middle-class apartments in Nairobi — emotional generosity is a rarity. We know how to provide, to protect, to discipline, to demand. But many of us, including our parents and their parents before them, never quite learned how to be emotionally generous. In many Kenyan fam...