Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
"I am right on time for this version of my life." There Is No Better Life Waiting Your everyday routine is your life. Not the life you fantasize about, not the one you keep pushing into some distant future where all conditions are ideal—no. The one you live now. The one with packed matatus, deadlines, Nairobi traffic, laughter in the kitchen, and evenings where nothing goes as planned. That’s the real one. The lie we are sold—on billboards, in pulpits, by motivational speakers, and even in well-meaning family advice—is that there is a better version of you that you will arrive at someday . That you must endure now so you can enjoy later. That you must hustle, sacrifice, dim yourself, and delay joy until you’ve earned it. But what if there is no shiny, perfect version waiting at the end of your journey? What if you are not here to become someone else—but to become more of yourself ? Who Is This "Better Version" of You Anyway? This version we keep postponing—who defi...