Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
"The limits of my language mean the limits of my world." — Ludwig Wittgenstein In Kenya, we speak English and Kiswahili. Many of us have additional languages in our pockets — Sheng, mother tongues, workplace lingo, church expressions. But for all our speaking, many of us remain language-poor in the most crucial sense: we lack the words to describe our own lives. We grow up learning to speak but not always to name. And when you cannot name something, you cannot confront it. You live it, but you cannot explain it—not to yourself, not to others. This is not just a linguistic failure. It is a social, emotional, and even political danger. We do not lack opinions. We lack precision . We don’t lack feelings. We lack language to name them accurately. And when we don’t know the right word for what is happening, we misinterpret it, mislabel it, or worst of all — normalize it. Why Having the Right Word Matters Language is not just about grammar or vocabulary. It is about being seen a...