When I was a little girl, I had these hand-me-down shoes that I loved. I wore them everywhere. Anywhere, really. I don't think I cared whether they were appropriate for where I was going. If those were the shoes I wanted to wear, then those were the shoes I was wearing. And when they became too small, I still didn't want to let them go. I would squeeze my feet into them and somehow convince myself that they still fit. I imagine an adult looking at me and thinking, Child, these shoes are clearly too small. Please take them off. But I loved them. And I think about those shoes sometimes when I hear us talk about things like seasons, letting go, releasing, creating room, moving on. Usually, when we talk about letting go, there is something wrong with the thing we're letting go of. It has become toxic. It doesn't serve us anymore. It is holding us back. We have outgrown it. We need to make room for something better. And yes, sometimes that is exactly what letting go looks li...
There is something strange happening in Kenya’s YouTube world . A creator grows an audience, builds a loyal following, sometimes even becomes a household name—and then they disappear. No goodbye, no explanation, just silence. The channel remains, frozen in time, while subscribers remain subscribed, faithfully waiting. Unsubscribing from a channel takes less than a minute. Yet, somehow, it feels impossible for many Kenyans to press that button. Why? The Illusion of Relationship Part of it is the false sense of relationship we form with creators. In the comments you see it: “Any Kenyans here?” “I’m first today!” “Me coming back from work, dropping everything to watch.” These are not just casual comments. They reveal something deeper: people tying creators into the rhythms of their daily lives. The notification bell becomes a companion. The video becomes an evening ritual. The creator becomes, in some sense, a friend. So when a creator disappears, unsubscribing feels like...