Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
In Westlands, Nairobi, a billboard from Afro Fit gym reads: "The heart attack at 50 began at 20. The Alzheimer's at 70 started at 40. The loss of independence at 80 began at 30. The aging you want tomorrow begins with the choices you make today." The message is simple but unsettling: the crisis we fear tomorrow is often built on the habits we ignore today. 1. Health is Not an Emergency Button In Kenya, many of us treat health like a fire extinguisher – something we reach for only when there is smoke. We push through exhaustion, joke about back pain, normalize insomnia, and ignore creeping weight gain. We only act when the problem becomes visible: a collapsed uncle, a diabetic aunt, a friend who "just stopped remembering things." But true health is never about quick fixes. It is about patterns. 2. The Myth of Expensive Wellness Health does not start in the gym. It starts with the walk to the shop. The water you choose over soda. The ugali and greens you eat inste...