Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
What if I told you your salary may never rise beyond KES 60,000 , no matter how many years you work, how many certificates you collect, or how many “ networking ” events you attend? What if your dream job already has a hard glass ceiling — and you’ve already bumped your head against it without realizing? We were raised to believe in perpetual growth. That with time, experience, and effort, you will naturally move to “better things.” But in Kenya today, in 2025, that promise often collapses. Your job title might grow fancier, your responsibilities heavier, but the pay often plateaus. So here’s the uncomfortable question: what if this is it? What if your role is capped, your company won’t ever pay more, and no external forces are coming to rescue you? The Illusion of More We have been conditioned to chase “more.” More certificates. More diplomas. More masterclasses. We are told that the right piece of paper or the right event will finally unlock the door. But how many people d...