Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
The Price of a Bargain: Why “It’s Not a Bargain If You Don’t Need It” Should Be Every Kenyan’s Mantra
“It’s not a bargain if you don’t need it.” This phrase has quietly become my compass whenever a flashy deal or discount catches my eye. It’s simple, but powerful. And in a world that constantly pushes us to buy more, grab every offer, and never miss a sale, it’s the question we all need to ask ourselves. Walk into any Kenyan supermarket like Quickmart or Naivas on discount day, and you’ll see a battlefield of bargains. Buy-one-get-one-free offers, 50% discounts, and flash sales everywhere. Chicken Inn and Pizza Inn tempt you with their famous “ Wacky Wednesday ” deals — two meals for the price of one or ridiculously low prices on combos that almost feel too good to be true. But are they really bargains? Or just clever traps? Take a moment and think: How often do you finish both pizzas from that deal, especially if you’re eating alone? How many times have you bought plastic gadgets or trinkets from shops like Miniso or China Square because they were “cheap,” only to realize la...