Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
Inspired by Martin Niemöller’s haunting poem “First They Came…” , this article explores how silence and apathy shape Kenyan society — and why empathy and moral courage matter more than ever. The Poem That Still Speaks There’s a haunting poem that has echoed through decades, written by a German pastor named Martin Niemöller after World War II. It’s a poem about silence — about how people stand by as others suffer, believing that what happens to someone else doesn’t concern them. "First they came for the socialists, and I did not speak out—Because I was not a socialist. Then they came for the trade unionists, and I did not speak out—Because I was not a trade unionist. Then they came for the Jews, and I did not speak out—Because I was not a Jew. Then they came for me—and there was no one left to speak for me." Niemöller’s words were born in a dark time, but they still ring true — even here, even now. Because in many ways, we Kenyans have mastered the art of looking away . ...