Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
You wake up and there’s no water. Electricity was rationed again last night. You’re juggling unpaid bills, a stagnant salary (if any), and the quiet hum of anxiety that never quite goes away. But still, you’re expected to say, “At least I’m alive. God is good.” In Kenya , we’re taught from a young age to be thankful for the bare minimum: the ability to breathe, the chance to wake up, a job that barely pays, or the fact that we’re not in a war zone. Gratitude, in its pure form, is beautiful. But over time, it can also be manipulated into something exhausting—something that keeps us compliant instead of empowered. When Gratitude Becomes a Muzzle Gratitude should lift us up. But in many Kenyan households , workplaces, churches , and schools , it's used to shut us down. We’re told not to complain because “others have it worse.” We’re shamed for being frustrated, told we’re ungrateful, or reminded that we should just be happy to be alive. This kind of gratitude becomes a way of num...