Imagine this: every minute you spend scrolling through Facebook , watching videos on YouTube , or chatting on WhatsApp came with a price tag — a real cash charge deducted from your wallet. Would you still spend hours online? Would you pay KES 666 for just one hour of TikTok videos? Or KES 2,000 for a day of Facebook scrolling? The Hidden Price of "Free" Content Let’s break it down with some numbers. Suppose you earn KES 80,000 a month. You work about 8 hours a day, but after meals and breaks, your effective work time is 6 hours daily, Monday to Friday. That totals roughly 120 working hours per month. Dividing your monthly salary by your work hours gives you an hourly wage of approximately: KES 80,000 ÷ 120 hours = KES 666 per hour. Now, here’s the shocking part: what if you had to pay yourself KES 666 for every hour you spend on social media? Spending just 3 hours a day would earn you almost KES 2,000 daily . Over 20 working days, that’s a staggering KES 4...
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