Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
“The best time to buy land in Kenya is during the rainy season.” That saying holds weight—not just literally but metaphorically too. Because only when the heavens open and the water flows do we truly see things for what they are. What looked like a decent, promising plot can turn into a swamp. What was once a trusted path home can vanish without a trace. This afternoon it rained. And as I walked home, I realized: the path I take every day isn’t really a path. It’s a suggestion—a possibility that only holds shape when it’s dry. When the rain came, it ceased to exist. Isn’t that how much of life is? The paths we swear by, the routines we follow, the beliefs we lean on—sometimes they only work when conditions are good. When the metaphorical rain comes, when life gets hard, what we thought was stable disappears. And suddenly we’re ankle-deep in questions we’ve avoided for years. In Kenya, rain is a test. It is both blessing and burden. It reveals the truth of our planning, our priorities, ...