Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
What does it do to the soul when you lose money you didn’t even have to a lie you desperately wanted to believe?
Most Kenyans know someone who has been scammed. A fake job abroad. A non-existent tender. A rogue Sacco. A phony pastor. A “friend” who knew just the right words. Some lose KES 2,000 . Some lose KES 2 million . But all of them lose something far deeper than money — they lose a part of themselves. Let’s talk about what happens when you’re the one who got played. Who Gets Targeted? Scammers don’t just pick anyone. They pick: The hustler who’s tired. Someone trying everything and just looking for a break. The helper. That kind-hearted parent, uncle, or older sibling who wants to help others get ahead. The unemployed graduate. Smart, skilled, and desperate for dignity. The dreamer. Someone who has waited too long for life to make sense and now just wants to feel something move . The overachiever under pressure. That person who can’t afford to “fail” in the eyes of family and society. Scammers are trained psychologists. They look for soft spots — then sell the fant...