Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
The other day, I read a Kenyan novel titled Sinners by Sarah Haluwa. It’s a bold book, layered with intimate scenes and themes that don’t shy away from the subject of sex. Once I was done, I shared it with two people, one of them my cousin. Both came back with the same verdict: filth. That word struck me. Filth. It’s not the first time I’ve heard Kenyans use such language. For a country where sex is ever-present — in our music, our comedy skits, on TikTok dances, in whispered gossip, and in the quiet confessions of “mpango wa kando” culture — how is it that we also consider it shameful, dirty, and even demonic? The contradiction we live in On one hand, our entertainment industry thrives on sexual innuendo. The most streamed songs are often laced with it. Content creators know that scandal sells; anything suggestive will rack up views. Advertisers slip it in subtly to grab attention. In private conversations, too, sexual humor dominates. Yet when sex is written into literature, wh...