Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
Work. Kazi. The thing we all claim to do but somehow spend most of the day avoiding. If you walk into any Kenyan office, small business, or even a big corporation, you’ll notice something interesting—most people are present, but how many are actually working? Let’s take a brutally honest look at how work currently happens in Kenya and what it should actually look like. 1. The Employee Perspective: When ‘Work’ Means Social Media Breaks The typical Kenyan employee clocks in at 8:00 AM, but let’s be honest, they actually start working at 10:00 AM. Why? Because the first two hours are dedicated to checking WhatsApp statuses, scrolling through TikTok, and catching up on celebrity gossip. If you’re at the reception of a solar company, you should be learning about solar trends, improving your Excel skills, or understanding customer service best practices—not watching a cooking tutorial when your job has nothing to do with food! What Work Should Look Like: Use slow hours to upskill—learn a n...