Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
Let’s be real: the 50/20/30 budgeting rule that financial gurus preach does not work in Kenya. Not when salaries are eaten alive by crazy living costs, family obligations, and the constant money-sucking emergencies that pop up like clockwork. If you think you can just allocate 50% of your income to needs, 20% to savings, and 30% to wants, you must be living in an alternate universe where unga is free, landlords take exposure as rent, and blackouts are just a myth. The Reality of Most Kenyan Earners Imagine earning KES 60,000 before taxes and deductions. That number looks good on paper, but let’s break it down: Tax & Deductions: Say goodbye to around KES 15,000 for NHIF, SHIF, Housing Levy and PAYE. Net Salary: You now have KES 45,000 to play with. Rent: A decent one-bedroom in a reasonable area costs KES 15,000–20,000. Transport: If you work in Westlands and live somewhere "affordable" like Rongai or Kitengela, your daily commute could cost you KES 400. That’s KES 8,0...