KenyaOnAShoeString: Real Advice for Real Kenyans

We marvel at the wealth of dynasties abroad and wonder how empires are built. Yet right here in Kenya, we bury thriving businesses with our parents. From duka za mtaa to five-acre farms, from mitumba stalls to successful mjengo supply chains—legacies are abandoned, forgotten, or intentionally shut out. Why? “In Kenya, we hustle hard for our children—then leave them out of the very thing we built for them.” Walk through Gikomba, Toi Market, or any roadside vibanda and you’ll see stories of Kenyan resilience stitched into every tarp, stall, and sack of waru. Businesses started out of desperation became lifelines. A woman begins selling mutumba clothes under a tree, and twenty years later, she owns three stalls. A man starts farming in Eldoret on inherited land and now supplies a local supermarket. A couple opens a kiosk in Umoja and expands into a mini wholesale outlet. The narrative is inspiring—until it ends abruptly. Not because the business wasn’t viable. Not because there wasn’t po...

Never Answering Calls – You set up a business, print posters, open social media pages, and even get a website. But when potential customers call, your phone is either off or ringing endlessly. If you do pick up, it's with a grumpy "Nani?" as if we just disturbed your nap. Customers are not detectives; they will not chase you down. Pick up the phone! Social Media Pages and Websites That Are Never Updated – If your last Instagram post was in 2022 and your website still lists products you no longer sell, then why do you have them? Social media is free advertising. Update your pages, post about your products, and at the very least, put your business hours and correct contact information. Never Getting Back to Potential Customers or Investors – Kenyans love the phrase "Ntakupigia baadaye" (I'll call you later). That later never comes. If a customer asks for a quotation, give it promptly. If an investor shows interest, follow up. Business doesn’t wait for your ...