Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
Curiosity is alive in Kenya — but it is restless, shallow, and often wasted. We ask questions every day, but most of them don’t take us anywhere. Listen to the radio in a matatu and you’ll hear it: someone calling in to debate whether it’s acceptable to date your friend’s ex. Scroll through social media and you’ll find endless threads about celebrity drama or political insults. Even in offices, the loudest questions are often: “Who annoyed the boss today?” or “When is the next team-building?” We are curious, yes — but about things that rarely stretch us, rarely free us, rarely move us forward. But what if the problem isn’t curiosity itself? What if the real issue is how we phrase our curiosity ? How Curiosity Gets Killed Early From childhood, Kenyans are told: “ Usihoji sana .” Don’t question too much. A child who asks “Why?” too often is labeled stubborn. A worker who questions a system is branded difficult. A citizen who questions leadership is told to “respect authority.” We...