Kenyans are some of the most “hardworking” people you’ll ever meet—at least by our own standards. We open early. We close late. We stay on our feet for 10 hours. We invest in stalls, shop decor, uniforms. We show up. But are we really working hard , or just working long ? It’s a difficult question, but an important one. Because the real measure of hard work isn’t just effort—it’s care. It’s curiosity. It’s the willingness to understand your customer, stretch your thinking, and go beyond routine. Scenario 1: The Liquor Store That Never Asks In Nairobi’s estates, liquor stores are everywhere. Picture one in Kinoo. A man walks in, clearly about to host people—he buys multiple bottles, some mixers, maybe even ice. The shopkeeper packs his items and tells him the total. Transaction over. But what if the conversation went differently? “Mnaenda out ama kuna bash?” “Ah, kuna bash kwa nyumba.” “Uko sawa na ice ama unahitaji zingine? Na maybe ka-vape ama soft drinks kwa wasee hawatumii?”_ Inst...
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