Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
There are days when I wonder whether the writer of Ecclesiastes was onto something when he sighed that there is nothing new under the sun . At the time, it must have sounded like resignation. A philosophical shrug. But lately, it feels less like an ancient lament and more like a modern diagnosis. I keep finding myself suspended in a haze of déjà vu — not in the mystical, life-has-a-hidden-meaning way, but in the weary, haven’t I seen this before? way. Books that once thrilled me now feel like rewritten copies of each other. Music releases sound like echoes of echoes. Cinema has become a carousel of remakes, sequels, and universes. Even ordinary experiences — a restaurant, a holiday, a new trend — seem to come prepackaged in familiar shapes. It’s not that people have stopped creating. It’s that everything is arriving so quickly, and so often, that our senses no longer have time to recover. We are being fed variety in form but sameness in spirit. Modern life accelerates experience ...