Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
"Growing up, I saw everybody else fall in love. I saw Europeans fall in love. I saw Americans continuously fall in love. But I never saw Africans fall in love. I saw Africans procreate. I saw Africans affected by HIV and AIDS, but those weren't love stories." — Wanuri Kahiu, director of Rafiki Scene from Life: A couple walks down Moi Avenue. Their clothes match—both wearing bright Ankara prints, perfectly coordinated for Instagram. But their hands do not touch. Their eyes do not meet. Their bodies move parallel but emotionally distant. A child greets their father after school with a formal handshake. A teenage boy stiffens when his mother tries to hug him in public. A man buries his wife and never cries, because "men don't cry." We see the motions of love—weddings, gifts, romantic holidays—but rarely the soul of it. Rarely the warmth, the gentleness, the pause. We see couples. We don't see connection. The Myth of Taboo Somehow, we have come to believe ...