Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
“Until you make the unconscious conscious, it will direct your life and you will call it fate.” — Carl Jung We live in a culture that equates good intentions with goodness, and ambition with ability. But very few people in Kenya—or anywhere—truly know what they are made of. We can name our qualifications and our dreams. But ask someone their vices or virtues, and they hesitate. Worse, they lie. The Danger of Self-Unawareness In Kenya today, many of us are wandering through life making choices—big, small, and irreversible—without truly understanding who we are. We end up in jobs we despise, relationships we shouldn’t be in, or positions of influence we aren’t emotionally or ethically equipped for. And at the root of this dysfunction is a simple truth: we don’t know ourselves. This is not a spiritual or abstract dilemma. It’s a deeply practical one. To know oneself is to understand your vices, your virtues, your weaknesses, and your strengths—not in a vague sense, but in detail. Let’s ge...