Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
There’s something sobering about how life ushers us into new seasons—quietly at first, then all at once. Recently, I got braces. What I thought would just be a cosmetic fix quickly turned into a full lifestyle shift. Suddenly, I couldn’t eat the way I used to. The crunchy samosas from that butchery on my way home? Out. Roasted maize from the street corner? Forget it. Even brushing my teeth became a 10-minute routine involving special brushes, floss, mouthwash, and caution. But the hardest part wasn’t even the food. It was the little joys I used to give myself: grabbing an iced Americano and some chips after a long day, taking myself for nyama choma on a solo date. Now I have to think twice. What if that crunchy bite breaks a wire? What if I end up spending more at the dentist? And then there’s the constant dryness. I now carry Vaseline everywhere because my lips are always cracked. Between the bruises on my cheeks, the ache in my jaw, and the sacrifices in my diet—it’s not glamorous...