Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
We are living in an era where the loudest anthem is: "I’m doing me.” It’s on our timelines, in our music, in our conversations. We’re constantly told: “Do what makes you happy,” “Protect your peace,” “Cut them off,” “No one owes anyone anything,” and “I don’t give a damn what anyone thinks.” It sounds liberating — and in some ways, it is. For generations burdened by shame, tradition, and repression, choosing yourself can feel like rebellion, even survival. But something else is happening. A creeping culture of emotional detachment, hyper-individualism, and social numbness is taking root. And while it’s easy to chant “IDGAF” as a form of empowerment, it’s much harder to see when this same ideology begins to fracture communities, normalize selfishness, and erode our shared humanity. When Individualism Stops Being Empowering We’ve long been taught to conform — to the family name, to religion, to the community’s expectations. So when the pendulum swung and people started reclai...