Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
The other evening, I went for an after-work coffee with two colleagues. Another day, I had dinner by myself — twice — in a nice restaurant. The kind of place that appears often in movies, books, and vlogs: soft lighting, carefully plated food, the suggestion of a life unfolding well. I remember sitting there and thinking: is this it? In stories, this is meant to feel like success. An evening out after work. A quiet dinner in a good restaurant. The kind of adult life that is supposed to arrive once you’ve done the right things. It’s framed as enviable, aspirational — a marker that you’ve made it into a certain version of adulthood. But nothing landed. The conversations were pleasant. The food was good. There was nothing wrong with the experience. And yet, all I could think about was how much I wanted to be in bed. There was no spark. No sense of arrival. Just a subdued awareness of time passing. I’ve been noticing this more often lately — not just with social rituals, but with mil...