Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
The other day, I was in a matatu . The radio was on, as it often is, and a caller was given the chance to share their truth. What did they choose to say? That they were sleeping with a mother and her daughter at the same time. The radio hosts laughed, entertained it, asked questions. The matatu passengers chuckled. And just like that, the ride went on. It struck me—not because of the scandal itself, but because this is the kind of content that dominates our airwaves. Morning shows, drive shows, late-night segments. Sex, scandal, cheating, love triangles, secret lives. And it isn’t just radio. On TV, online, even in comedy clubs, scandalous and sexual topics gather the biggest crowds. The more outrageous, the more viral. Scroll through YouTube and you’ll see “story time” confessionals that rack up hundreds of thousands of views—someone narrating their affair, their betrayal, their secret lives. TikTok trends erupt overnight around gossip. Tabloids and blogs thrive on the downfall ...