Don't sell people an incomplete map and then blame them for getting lost. I've been sitting with that thought for weeks because the more I look around, the more I realize that many of the frustrations we carry as a society are not simply about unemployment, corruption, inequality or even money. They are about the stories we tell one another. From the time we are children, we are handed maps for how life is supposed to work. Study hard and life will work out. Get a degree and you'll find a good job. Work hard and success will follow. Save consistently and you'll become financially secure. Find your passion and the money will come. Marry the right person and everything else will fall into place. Believe in yourself. Think positively. Stay disciplined. None of these statements is entirely false. But none of them is entirely true either. The problem is rarely what they say. The problem is what they leave unsaid. Because what is omitted from a story is often just as powerful...
Have you ever walked through different parts of Kenya and wondered how some of these tiny, almost hidden businesses survive? You pass by a cramped shop selling second-hand clothes, plastic buckets, hangers, and random jewelry. You pause for a second and ask yourself—who is actually buying all this? How is this business making money? Is it money laundering, or are these genuine businesses barely getting by in ways we don’t understand? I ask myself these same questions all the time. Earlier this year, I got an inside look. I was part of a project that involved collecting data on small businesses across Kenya—kiosks, market stalls, tailors, salons, fruit vendors, milk sellers, repair shops, cybers… all the businesses that make up the backbone of our economy. What I found was both eye-opening and brutally honest. The Reality Behind the Business Dream We love to romanticize entrepreneurship. Motivational speakers will tell you that employment is slavery and that starting your own business i...