One of the easiest things in the world is to mistake an outcome for a story. A beautiful home. A thriving business. A failed marriage. A child in an expensive school. A forty-year-old with no savings. Someone who seems to have it all. Someone who appears to have fallen behind. We see the destination and instinctively begin filling in the journey. Hardworking. Lazy. Disciplined. Irresponsible. Lucky. Entitled. Deserving. Wasteful. Perhaps the most dangerous thing about human beings is not that we judge one another. It is how quickly we become certain that our judgment is correct. Because every life has invisible expenses. Not just financial ones. The kind that never appear on a bank statement or a résumé. Some are chosen. Some are imposed. Some are wise. Some are costly mistakes. Most are a complicated mixture of both. One person reaches middle age with very little savings because they spent years paying school fees for younger siblings. Another because they repeatedly made poor financi...
There is something strange happening in Kenya’s YouTube world . A creator grows an audience, builds a loyal following, sometimes even becomes a household name—and then they disappear. No goodbye, no explanation, just silence. The channel remains, frozen in time, while subscribers remain subscribed, faithfully waiting. Unsubscribing from a channel takes less than a minute. Yet, somehow, it feels impossible for many Kenyans to press that button. Why? The Illusion of Relationship Part of it is the false sense of relationship we form with creators. In the comments you see it: “Any Kenyans here?” “I’m first today!” “Me coming back from work, dropping everything to watch.” These are not just casual comments. They reveal something deeper: people tying creators into the rhythms of their daily lives. The notification bell becomes a companion. The video becomes an evening ritual. The creator becomes, in some sense, a friend. So when a creator disappears, unsubscribing feels like...