Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
We marvel at the wealth of dynasties abroad and wonder how empires are built. Yet right here in Kenya, we bury thriving businesses with our parents. From duka za mtaa to five-acre farms, from mitumba stalls to successful mjengo supply chains—legacies are abandoned, forgotten, or intentionally shut out. Why? “In Kenya, we hustle hard for our children—then leave them out of the very thing we built for them.” Walk through Gikomba, Toi Market, or any roadside vibanda and you’ll see stories of Kenyan resilience stitched into every tarp, stall, and sack of waru. Businesses started out of desperation became lifelines. A woman begins selling mutumba clothes under a tree, and twenty years later, she owns three stalls. A man starts farming in Eldoret on inherited land and now supplies a local supermarket. A couple opens a kiosk in Umoja and expands into a mini wholesale outlet. The narrative is inspiring—until it ends abruptly. Not because the business wasn’t viable. Not because there wasn’t po...