Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
In Kenya, car ownership is often seen as a key milestone of success. When your peers, friends, and family members are all driving while you continue using matatus, buses, or boda bodas, it can bring about feelings of inadequacy, frustration, or even embarrassment. Public transport is undeniably cheaper, but it comes with its own stressors—unpredictable schedules, overcrowding, and safety concerns. How does one navigate this choice in their 30s, 40s, and 50s without feeling left behind? The Financial Reality vs. Social Pressure Choosing public transport over a car is often a financially wise decision, especially when considering the high costs of car ownership. However, there is an emotional and social weight that comes with it: Status and Perception: In many circles, having a car is equated with financial stability and progress. Convenience vs. Cost: Matatus can be unreliable, while a personal car offers flexibility and comfort. Peer Pressure: When friends organize trips or events, ...