Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
Spend a few minutes on Kenyan Reddit and you may walk away with the impression that every Kenyan earns upwards of KES 200,000, invests like a Wall Street trader, and casually thinks in U.S. dollars. Even when the topic is as grounded as rent in Kariobangi or the price of a phone, the responses often come wrapped in financial flexes. Dollars are quoted in a shilling economy, salaries inflated, and investments exaggerated. At first, it seems amusing, but the more you read, the more unsettling it becomes. If this is the digital space that Google increasingly serves us when we search for Kenyan solutions, what does it mean when exaggeration becomes the dominant voice of Kenyan reality online? The Performance of Wealth Kenyan Reddit thrives on a kind of performance. To admit to struggle, ordinary earnings, or living a simple life often attracts derision. For men especially, there is relentless pressure to appear financially successful. To be broke, or even to suggest that relationships m...