Have you ever walked through different parts of Kenya and wondered how some of these tiny, almost hidden businesses survive? You pass by a cramped shop selling second-hand clothes, plastic buckets, hangers, and random jewelry. You pause for a second and ask yourself—who is actually buying all this? How is this business making money? Is it money laundering, or are these genuine businesses barely getting by in ways we don’t understand? I ask myself these same questions all the time. Earlier this year, I got an inside look. I was part of a project that involved collecting data on small businesses across Kenya—kiosks, market stalls, tailors, salons, fruit vendors, milk sellers, repair shops, cybers… all the businesses that make up the backbone of our economy. What I found was both eye-opening and brutally honest. The Reality Behind the Business Dream We love to romanticize entrepreneurship. Motivational speakers will tell you that employment is slavery and that starting your own business i...
KenyaOnAShoeString: "No fluff, no unrealistic promises—just real, unfiltered advice on navigating life, money, and personal growth in Kenya and other developing countries. If you’re tired of generic self-help that doesn’t apply to your reality, this is the space for practical, honest insights that actually make sense."