If a child grows up to be kind, healthy, responsible, self-sufficient, and decent—but not wealthy—has the sacrifice failed? Most people would instinctively say no. Yet many families behave as though the answer is yes. Not openly, of course. No parent sits their child down and says, "I didn't raise you to be happy. I raised you to be rich." But expectations have a way of revealing themselves. In comparisons with more successful relatives. In questions about promotions, land, and home ownership. In the disappointment that hangs in the air when a child is doing well enough to survive but not well enough to transform the family's fortunes. And perhaps nowhere is this tension more visible than in Kenya, where sacrifice is often treated as the highest form of love. Parents sacrifice for their children. Older siblings sacrifice for younger siblings. Entire generations sacrifice in the hope that the next one will live better. But what happens when sacrifice quietly becomes an...
"It is not only what we do, but also what we do not do, for which we are accountable." — Molière I. The Promise of Profit Everywhere you turn in Kenya today, someone is encouraging you to invest. From financial influencers on TikTok to WhatsApp investment groups to that uncle who now owns three plots in Nanyuki — the message is loud and clear: "Don’t let your money sleep. Put it to work." We are living in the age of the investor. From TikTok to Telegram groups, from SACCO WhatsApp circles to finance podcasts, everyone seems to be an expert on how to grow your money. Bonds. Land. Money market funds. Buy shares. High yield apps. Crypto. Build apartments. Flip land. And it sounds harmless. Who doesn’t want financial freedom, passive income, or generational wealth? But in our race to grow money, a hard question lurks in the shadows: Do we know where our money goes once we invest it? Do we care who or what it hurts on its way back to us as profit? II. A Brief H...