12 Everyday Practices That Are Killing Businesses in Kenya (Other Than Tax and Non-Existent Disposable Income)
Never Answering Calls – You set up a business, print posters, open social media pages, and even get a website. But when potential customers call, your phone is either off or ringing endlessly. If you do pick up, it's with a grumpy "Nani?" as if we just disturbed your nap. Customers are not detectives; they will not chase you down. Pick up the phone! Social Media Pages and Websites That Are Never Updated – If your last Instagram post was in 2022 and your website still lists products you no longer sell, then why do you have them? Social media is free advertising. Update your pages, post about your products, and at the very least, put your business hours and correct contact information. Never Getting Back to Potential Customers or Investors – Kenyans love the phrase "Ntakupigia baadaye" (I'll call you later). That later never comes. If a customer asks for a quotation, give it promptly. If an investor shows interest, follow up. Business doesn’t wait for your ...