KenyaOnAShoeString: Real Advice for Real Kenyans

There was a time when human life unfolded in quiet rhythms — milestones marked by intimacy, community, and modesty. A wedding was about two families uniting, a birthday meant cake and laughter, a funeral meant gathering to console and honor. Today, nearly every aspect of life has become commercialized, commodified , and packaged as a product. The question is: How did we get here, and what has this gradual shift done to us as individuals and as a society? A Brief History: From Simplicity to Spectacle The commercialization of life didn’t happen overnight. In the early 20th century, advertising was simple — selling soap, cigarettes, or clothes. But as marketing grew more sophisticated, it shifted from selling products to selling dreams . You weren’t just buying a ring — you were buying love. You weren’t just buying a car — you were buying status. By the 1980s and 90s, globalization and media pushed this even further. Imported images of “ideal weddings,” “dream homes,” and “perfect li...

The other day, I was at Quickmart doing some regular shopping. On the wall, a large poster caught my attention: “Shop & Win. Grand Prize: A Car.” The rules were simple — spend at least 3,000 shillings, and you automatically entered the draw. Almost at the same time, Cadbury was running its own promotion. Buy two of their products, and you stood a chance to win prizes. Now here’s the truth: I don’t even like chocolate, and I rarely buy drinking chocolate. But I found myself at the counter with two Cadbury items in hand. I also spent more than I had planned in Quickmart just to qualify for the draw. All of a sudden, I was no longer shopping for what I needed — I was gambling with my shopping cart. And this is where the realization struck me: nobody is immune. We like to think gambling is only about betting shops, casinos, or shady lottery schemes. But everyday promotions, loyalty cards, and “win big” campaigns are simply socially acceptable versions of the same thing. Promotio...